Category: Software

As guitarists, software is often now a part of our signal chain. It's also part of how we record, distribute music, and market music. These articles look at various forms of software, from DAW plugins to web development trends to thoughts about firmware updates and more.

Selling Guitars Across Channels (like Reverb) Doesn’t Have to Be Manual
Software
Selling Guitars Across Channels (like Reverb) Doesn’t Have to Be Manual
Alex Kraieski
Alex Kraieski
•

January 06, 2026

• 6 min read
Gear is Data; Data is Gear
Neural Amp Modeler Software
Gear is Data; Data is Gear
Alex Kraieski
Alex Kraieski
•

February 11, 2026

• 9 min read
You’re Already Optimizing for Attention
Culture Music Marketing Software
You’re Already Optimizing for Attention
Alex Kraieski
Alex Kraieski
•

January 08, 2026

• 21 min read
Bluesky: Great for Social Media as Artist Infrastructure
Music Marketing Culture Software
Bluesky: Great for Social Media as Artist Infrastructure
Alex Kraieski
Alex Kraieski
•

January 12, 2026

• 5 min read
Archetype John Mayer X Review: can Neural DSP Deliver Superior Tone and Playability?
Amplification Software
Archetype John Mayer X Review: can Neural DSP Deliver Superior Tone and Playability?
Alex Kraieski
Alex Kraieski
•

January 06, 2026

• 11 min read
WebAssembly Brings Real Music Software to Web Browsers
Software Music Marketing Neural Amp Modeler
WebAssembly Brings Real Music Software to Web Browsers
Alex Kraieski
Alex Kraieski
•

February 28, 2026

• 5 min read
Playable Guitar Gear Articles are here and They're a Blast!
Software Neural Amp Modeler
Playable Guitar Gear Articles are here and They're a Blast!
Alex Kraieski
Alex Kraieski
•

March 07, 2026

• 5 min read